Link building services – can provide significant SEO benefits

Every day billions of users around the world make use of search engines to find information about subjects which stir their interest. Moreover search engines are no longer used purely for information retrieval or fact checking. Users now turn to internet search sites to find event listing data, or retrieve location data from map services.

Indeed, during July 2010 a survey reported that there were 16.6 billion searches carried out in the USA alone, whilst Google and Yahoo are consistently reported as being in the top 10 of the most popular sites in the world.

Given the prominence and popularity of search engines, it’s understandable that business website owners set great store by SEO techniques to improve or simply consolidate their search result rankings.
Amongst the variety of SEO methods on offer is “link building”. Link building is the process of distributing reputable links around the internet to a given website with the overall purpose of raising the link popularity of that site.

Search engines, in particular, place greater weight, when evaluating the search result page ranking for a given site, on such one-way links than over both reciprocal (mutual linking arrangements between websites) and internal linking.

However, the act of merely linking at random to your website and bombarding the internet with links that lack any informative context, and do nothing for a website except promote in a spam-like way, is frowned upon by the major search engines, indeed sometimes penalised in terms of result rankings.

Here at SEO.co.uk, with our professional link building services, we take great trouble to steer well clear of such “black hat” (as they are called) SEO measures. Instead, sticking to the search engine guidelines, we work on submitting one-way links only on reputable, authoritative websites, and provide a clear authoritative context for each one posted: this should ensure that users are provided with meaningful, supportive information, on top of boosting the link popularity of the site owner.